Facebook Marketing: What You Need to Know

| Monday, December 5, 2011
By Staci Rae


Hey, you there! Yes, you! Stop messing around on Facebook and listen up. Did you know that the site you spend so much time on can be a valuable asset to your business? Think about it this way: If you are spending so much time connecting with people and "becoming a fan" of various organizations and businesses on Facebook, how many other people are in the same boat? Why couldn't you use the addictive nature of Facebook to your company's advantage?

Think about this: Facebook is used more than any other social networking site, and twenty percent of your Facebook fans will return to your page repeatedly, statistics show. That is a great opportunity for you to market your business to a wide audience in a short period of time.

Facebook marketing isn't difficult - once you know what you're doing. The better you become at promoting your Facebook page to your fans, the better the chances you'll be able to widen your circle and market to even more people than you could have ever imagined.

Play on human nature to increase your Facebook marketing efforts' effectiveness. Remember that people like to feel like they are getting a bonus. Entice people to visit your page by offering them a prize or a discount just for visiting your page. You'll start to see an increase in your fans pretty quickly!

Take advantage of the fact that your fans can leave feedback for you. Take the time to read their comments, but remember to go one step further and respond to them. Take action to address your fans' concerns and thank them for their accolades. You will be rewarded for your interactions by happier fans. Happier fans are fans willing to spend money!

Remember, too, that it's no good to just amass a huge fan following. Your real goal ought to be to get your fans talking. Give them something to talk about. Converse and interact with your fans. The more you can do that, the more you'll start to see opportunities crop up to promote your business.

Fortunately, Facebook offers myriad ways to market your business. You can send messages to your fans, post videos to your page, or distribute links to your page. Utilize all of these to the fullest and you'll always stay on top of your fans' needs, wants, likes and dislikes as they pertain to your business. If you are going to be successful with Facebook marketing, it's imperative that you stay connected to, interested in, and responsive to the needs of your fans.

One of the best ways to get the Facebook fans you'll need for a successful Facebook marketing campaign is through sites like web promoter uSocial.net. Check out their site and you'll get on the right track toward a successful Facebook marketing campaign!




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