Knowing The Features and Benefits Of Your Product

By Matt Seppanen

Everyone knows that promoting the advantages of products or services in an online business is a vital aspect of selling as well as the features of your products or services. Features are the directions or descriptive facts of the product. It must appeal to the logical mind. Folks tend to buy on feelings so get the prospect emotionally worked up about purchasing it.

Before somebody made a decision to purchase a product or get your service, they would want to know what's in it for them and how beneficial and useful your product or services will be to them.

When buying a product, folk wanted to find out what that particular product can achieve for them. So when promoting, write a list of the features and benefits of your products and services. Accentuate all of the key advantages of your product so that your customers can see that it is the right one for them.

I'd recommend taking a chunk of paper and separate your list into two parts, one for the features that is your perspective of your product and one for benefits which is your clients point of view. Try and write down all the features of your product on the left side of the piece of paper, even going into as much detail as practicable. After the features, go across on the right side of the bit of paper and write down the benefits to the final user. These benefits will provide help to get your prospects excited and they'll appeal to their feelings.

When advertising a product, ensure that it sounds a bit like a written conversation concerning you and your customer. Using a more personal approach will make your prospect feel special and you are addressing them immediately. Each company will have its own manner and character, dependent on what product or service you sell.

About the Author:

Got an online business and you would like it to achieve success? Matt Seppanen, owner of Orange Internet Marketing has created a series on 'How To Sell' which shown the significance of the features and benefits of your products to the successfulness of your business.