The Secret To A Successful Lawn Service Enterprise

| Wednesday, August 14, 2013
By Cara Torres


If you are looking for a business that is profitable but easy to start with, you do not have to search far and wide. You can start your own atlanta lawn service right at your own home. As long as you are willing to do a little hard work under the sun, then you are good to go. This only requires good customer service skills, a few basic tools and equipment and simple gardening abilities.

Before you start, you must first set your personal goals. Until you know what your purposes are, you will not know what you wanted to achieve. You have to decide if you are doing this full time or part time only. Determine how much time and effort will be devoted to this. It could be your prime means of living or merely a hobby for a little extra income.

Like any other enterprise, it is imperative that you prepare a business plan. This will serve as your guide throughout your venture. A comprehensive business plan must outline all of the important aspects in this industry, such as record keeping, taxation and marketing strategy among others. It must also state the start-up costs, projected income and operating expenses.

Secure your license. Coordinate with the local licensing agency as to the process you have to go through. This is required before you can legally operate in the area. This way, you are safe from penalties, fines and sanctions. This also makes your company more credible to the suppliers and the customers. Some shops need to see your license before they give discounts when buying wholesale lawn-related equipment.

Procure the equipment you will be needing in this venture. The most basic equipment you will be needing include a lawn mower, weed eater, edger, blower, ladder, rake and a transport vehicle. If you are starting small, the equipment you have at home would do. It is best to make use of what you have and gradually furnish your enterprise with additional equipment once you have established your business.

Hire competent staff. As your business grows, you can expect more projects to come in. You may not be able to attend to your client's needs on your own anymore. You can employ dependable personnel to help you out. Prepare a checklist indicating the attributes to look for in the candidates. Among the most important qualifications is their ability to operate a lawn care equipment.

Establish your client base. Draw in more customers if you want to survive amidst the fierce competition. Tap with your current clients to increase your hold. Offer incentives like discounts for those who will refer your service to other people. This does not only encourage customer loyalty, but it also attracts even more clients.

Pull off an effective marketing campaign. You can use different platforms like word-of-mouth, print ads and online promotions. Let your family members, friends and neighbors know about your newest venture. They can be one of your first customers. You may also print and give away business cards, fliers and brochures.

Keep track of your records. Paperwork is usually one of the most confusing part for any enterprise. Sometimes, the mound of documents is too overpowering. Luckily, that is not the case for atlanta lawn service. Just keep your records simple. You can compile sheets that contain the customer information, contact details and the services they availed. Underneath, itemize the expenses you incurred, like the gas mileage, employee's salary, special equipment and so on. It helps you determine the profits you are making.




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